Email Marketing Trends For 2018

The use of email is an important part of every business, especially in digital marketing. Over the years, it has become more apparent that the use of email for marketing is here to stay and when used correctly, it is a highly effective channel to use in lead generation and conversion.

The effectiveness of email marketing comes from the fact that every leading Toronto will lawyer and just about everyone else with an email account tends to check their emails at least once a day. Any marketer knowing this knows that email is automatically here to stay and if leveraged correctly, it is a great source of customers because emails convert.

With this thinking, you can rest assured that making the best of email marketing in 2018 will assure you of the highest sales. But, there is a catch; you have to keep up with trends. Some of the trends that stand out in email marketing in 2018 include:

 

  • The use of interactive content

 

Creating dynamic and interactive content refers to your ability to create content that smoothens out any friction between the customers and the business. While doing this, you have to include an extra layer of intrigues so that you inspire engagement. Interactive content has to create a back and forth discussion between you and your existing and the potential customers.

Compared to the guys who spend more time on your website, your subscribers have to click on embedded links to access your content or watch videos. Sounds boring, doesn’t it?

Well, why don’t you enhance your subscribers’ experiences this year by incorporating interesting and engaging content like the use of GIFs, quizzes and surveys, product review submission, search bars, HTML video players, hamburger menus, countdown timers or add to cart functionalities? These features make your subscribers know that they are not discarded on the other side of the world. Your only problem will be the inability to offer these features if your email provider doesn’t support all these interactive features.

 

  • Automation

 

This will be a big thing in the world of email marketing in 2018. As you create interactive email content, you will have to automate most emailing processes to reach a wider audience and to respond to all your subscribers at once and promptly.

While there are cases when you have to compose an email from scratch or even compile a customized list to send to your subscribers, automation still comes in handy as it saves you the time needed to compose emails and compile lists manually.

To simplify automation, you will need to employ third-party plugins and software application to enhance automation. Automation makes it a tad easier for you to make smart business decisions.

 

  • Casual communication

 

Even though you don’t have to use slang all the time, you need to create copies that mimic Twitter or regular messaging to communicate effectively with your audience. Your email conversations should be seen as a way of communication between you and your audience. You should be able to use emojis because guess what, you cannot sell by selling all the time.  Using emojis and responding to clients in a conversational tone will increase your turnover significantly.

 

  • Use of Artificial Intelligence

 

AI isn’t just necessary for social media marketing. The use of Big data promises to increase your sales significantly because the information gathered and the technological applications available make data accessible through cloud computing. Even small businesses can now work with large datasets to have a better understanding of their business operation serving their clients better.

But, that isn’t all about big data in 2018.  Besides learning from big data, you will have to delegate some roles to the machines. This is where you will have to employ advanced automation of the segmentation as well as matching of customers with the most appropriate content to meet their needs.

 

  • The Omnichannel experience

 

This is where you will have to combine email with content and social media marketing. This will facilitate the development of relevant and highly personalized content.

 

  • Personalization

 

For better engagement, you will have to personalize the emails. This means that you have to know your customer’s habits through research and personal experiences.

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