Business

Fine Options for the Best Streaming Options Now

All the answers to the questions that you ask yourself about this silent revolution but not without importance…

Streaming, what does it change?

If we had to remember one word of this year 2016 in the world of music, it would be that one. Occupying an increasingly important place in the industry, streaming disrupts everyone’s habits. Auditors, artists, record companies … everyone must adapt to this new consumption model that could well revive the economy of a sector in crisis for many years. Booska-P tells you more about the phenomenon.

What is streaming?

Appeared a few years ago on the internet, streaming allows a continuous playback of audio or video content without having to perform a prior download. While streaming has popularized by allowing Internet users to watch, often illegally, movies or series on the web, it also exists in a more framed form since the appearance of video sharing platforms that are Demand Africa,Youtube, Dailymotion and other…

Gently but surely, the ability to view or listen to content for free (in exchange for viewing an advertisement in most cases) has overtaken the logic of purchase, whether material or virtual ( disc or digital for audio, Blu-ray / DVD or VOD for video). Conscious of this reality, services such as Spotify, Deezer, Apple Music or Tidal … have appeared by offering, in exchange for a paid subscription, unlimited access to the content of their catalogs. As a result, paid streaming has become an alternative to conventional consumption.

What does it change?

If in the United States, streaming is already the first mode of paid consumer music in front of the physical and digital (34.3% of revenue), this is not yet the case in Africa. However, its dazzling rise (+ 44%, 12.8 billion titles listened to in Africa in the first quarter of 2016) augurs a comparable outcome in Africa.

Main consequence, this novelty has re-launched an entire sector (+ 6% revenue in the first quarter of 2016, better result since 2010). By allowing everyone to access millions of titles and projects in exchange for the sum of 10th, streaming has put a brake on the rise of illegal downloading. Although they now take different forms, sales are back.

New context, so new rules … Without any doubt, this new way of consuming will lead to a new way of selling. It is the law of supply and demand. From now on, it is no longer an incentive to buy, but to listen. Few people will make a pecuniary sacrifice to acquire a project nowadays. By cons, many more will be those to listen to a project on their applications, especially as these plays will cost them nothing more. Already, artists have adapted their strategies. Their music must today spread to the maximum, without necessarily entail the purchase.

4 Considerations If You’re Getting Married Next Fall

With wedding season upon us, it’s easy to get wrapped up in the biggest weddings going on around you. While it’s perfectly natural to fret about how your wedding is going to compare next fall, there are a few things you should bear in mind first. And if this is something that’s been stressing you out, then I’ve compiled a few helpful tips you should consider. Check them out below:

Establish Your Budget

If you’re going to be getting married, one of the first considerations you need to make is what your budget looks like and why. As no one likes to put themselves into debt over their wedding, this is a serious consideration you and your significant other need to make. According to Fortune, the average cost of a wedding is $35,329, which is quite the steep price tag; and as starting your life with someone else means you all will be sharing finances, it’s time you sit down with them to discuss a reasonable budget.

First and foremost, talk about any current financial obligations you have, including if you need to pay off credit cards or other outstanding debts. From there, go through what you’re looking for in a wedding, as well as the max amount you’re willing to spend on it. This will help decide what’s priority to include such as how important the venue, catering, or location is. Try to hash out as many as details as possible beforehand, giving yourself some breathing room for incidentals and ensure that everything is accounted for.

Focus On The Details

Once you’ve established your budget, it’s time to start diving into the nitty-gritty of things. Although commonly overlooked, being frugal on certain details from your wedding can be an important aspect, as well as making sure all of your bases are covered. However, as you defined above the hierarchy of what’s must-haves for you both to spend money on, this process can be much more simple than you might imagine.

In glancing through what you both want out of your wedding, first go through the essentials, as well as how you can save. For example, perhaps you’re looking more for affordability on your wedding and bridesmaid dresses. According to Brides, the average bridesmaid dress can cost between $150 to $200; however, by going with a bridesmaid dress that’s a little more affordable, you’ll be in a much better position to pick your dream dress. All-in-all, looking at things from this angle will be much more beneficial long-term and something you should consider as you move along.

Be Mindful Of How Big The Guest List Is

Although it sometimes can be an unfortunate thing to deal with, limiting your guest can be a necessary strategy to consider. According to XO Group, the average wedding has approximately 136 guests, which depending on the type of food, drink, and venue you’re providing can vary per the cost of each person. Which, if you’re looking to cut down on, then addressing it sooner rather than later is crucial.

In sitting down with your significant other, run through the absolute “must haves” at your wedding, including immediate family and friends. From there, set a hard cap (couples included) between you both, going through who each should bring to the wedding. For those that didn’t, reach out to them and possibly invite them to the reception or them to hang out at another arrangement, such as a happy hour. The goal here is to be able to enjoy this experience with as many people as possible, knowing that everyone feels a part of your new life with your significant other.

Don’t Forget About The Honeymoon

Finally, as an aspect some people consider even more essential than the wedding itself, your honeymoon is going to be a vital aspect. No matter if you included it in your budget or not, this is well-worth the financial commitment, as it’s the celebration of new love between you and your special person. However, as noted by Creditdonkey, with the average honeymoon costing between $4,000 to $5,000, this is one of the more expensive vacations you’ll take, but also that’s one well-worth it.

Similar to the process of planning your wedding, sit down with your significant other and start mapping out the places you want to have a honeymoon. Depending on your budget, it’s okay to wait a little bit after you get married to truly engulf yourself in a trip, giving some time to be flexible. Remember, this is the celebration of your new love together, so take the time in making it a perfect occasion you’ll remember for the rest of your lifetime.

What are some considerations you think are good to take care of before getting married? Comment with your answers below!

What Not To Do When Naming Your Business

Naming your business is the most fundamental part of starting one. It is what will be on your paperwork, your business card, your marketing materials, and most importantly, your customer’s minds when they think of your products or services. Naming is an art form, however, so it is crucial not to pick whatever you think of first or what sounds the cleverest.

Your business’s name can make or break it. Think about it: how likely are you, as a consumer, to buy something from a company that sounds ridiculous, or one you are embarrassed to confess you frequent? You do not want to be a business someone feels sheepish or guilty from interacting with, so your name should be something both you and your customers are proud to say.

Don’t waste your time

You are probably going to spend a significant amount of time devising your business name, but make sure it is not in vain. Gil Eyal from HYPR!, a member of the Forbes Agency Council, advises:

“One of the worst things that can happen to a new business is that the owners spend time and money promoting a certain name, only to find out that someone else has been using it. Even if they haven’t registered a trademark, someone might own the rights simply because they were using it first. A quick Google search is an absolute must, and you may want to supplement it with a professional trademark search.”

This step is a parallel one that lasts the entire naming process. When you think you have found the perfect title, always double-check online and with professional registries before finalizing anything. You do not want to have to start from scratch again, or worse find yourself on the wrong end of a lawsuit. It may also be in your best interests to use a company name generator to save time and go from there.

Don’t forget to make it unique

On a similar note, look at as many of the pre-existing business names in your industry as you can. Even if the moniker you have selected is not technically in use, that does not automatically mean it is wise to make it official. Is it too similar to another company’s name? Is it possible consumers could confuse the two of you? You want something that distinguishes you from the crowd, so sometimes it is necessary to “kill your darlings” (as writers say) and look at the big picture.

Don’t be insensitive

Some names are utterly ridiculous, and you do not want to be the butt of consumer’s jokes. Others are in outright poor taste, so when exploring puns (puns are often amusing and can make people smile), do not exploit something that marks you as insensitive. A restaurant named “Hindenburger,” for example (yes, it’s a real place) is named after a disaster in which dozens of people burned to death. The wordplay and fire theme may seem clever, but really? Likewise, a restaurant named Thai Tanic plays off the famous ship that killed over 1,500 people when it sank, so some puns are off-limits.

Don’t be too afraid of quirkiness

Working with puns is treading a fine line. Sometimes they make your eyes roll or are offensive—a seafood joint named A Salt & Battery Fish and Chips is cringeworthy—but other times they can be delightful. Another fish and chips outlet named Frying Nemo is a bit morbid, but it does not have the same insensitivity as the former. Literary puns are also an excellent way to go, like the Australian vegetarian restaurant called Lord of the Fries. You might want to smack your forehead, but it’s also fun to say.

Don’t impede your growth

Only include a specific place in your name if you plan to stay where you are. Place-specific businesses play essential roles in local cultures, but they limit themselves if they intend to grow beyond. Entrepreneur notes that a service titled “Manhattan Cleaners” will struggle to become a chain.

If you hope to expand, double-check that your name does not mean something else or have negative connotations in another language. Do not name your company “Gift,” for instance, if you ever want to do business in Germany, where the word means “poison.”

Don’t have a bad attitude

Yes, naming your business may take longer than you expect. The time will be worthwhile, though, because many bad names result from overzealousness or naive attitudes. Do not fall into the trap of thinking that your name is unimportant (which apps may be subject to because they especially rely on iconography), becoming short-sighted, or giving up if you run out of ideas. Climbing out of such predicaments detracts from the time your business could be thriving.

Even if you have had a moniker in the back of your mind for years, always double check that it is viable and valuable. Your success may depend on it. What do you plan to avoid when choosing a business name?